Veganism 2.0: Gastromania, nutrition, and digital communication
نویسندگان
چکیده
The vegan population has risen significantly over the past decade, and is expected to continue increasing. Social media are believed have played a major role in such rise. According Google study (2018), veganism started spread markedly 2012, same year that Instagram became popular, then grown correlation with expansion of social network (with 88 million #vegan posts out billion monthly active users more than 500 people using platform daily today). Since 2016 conversations around increased also on Twitter, reaching nearly 20 Tweets 2018 registering further growth 70% 2019. Moreover, number searches for spiked from popularity rating just 17 100 2008 2018. Functioning both as platforms sharing commenting information effective channels proselytizing, these other evidently extended boundaries movement, making it become one biggest contemporary food trends. This paper aims at identifying describing main cultural transformations forms life promoted by “veganism 2.0”, based semiotic approach particularly attentive analysis narrative level patemic dimension. To this purpose, intersections between so-called “gastromania” trends characterising foodspheres, “gastro-anomy” “ideology nutritionism” taken into account, paying particular attention gastronomic discourse present-day digital mediascapes complex dynamics them.
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ژورنال
عنوان ژورنال: Digital Age in Semiotics & Communication
سال: 2021
ISSN: ['2603-3585', '2603-3593']
DOI: https://doi.org/10.33919/dasc.20-21.3-4.2